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Alternatively, companies on WhatsApp might must be contacted by a person first before they will respond with natural or sponsored messages. That’s how Facebook Messenger works, and it’s led to companies buying tap-to-messageâ€ advertisements on Fb’s News Feed to get individuals to provoke conversations so the business can follow up with sponsored messages. Not allowing chilly-message ads meshes with WhatsApp writing that it plans to make it simpler for individuals to communicate with the businesses they want to attain on WhatsAppâ€, emphasis mine.
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