Basically, realtors can use social media as a great asset in their digital marketing campaign. This is not just because there will be more than 27 billion users by 2019. Basically, social media can be an ultimate channel for interaction with clients. For instance, blogs can be expressive such that they give you an opportunity to partner and share important content for you as a realtor or agent.
When used well, social media campaign would help you take advantage of your digital marketing efforts as such blog and your website. For your SEO and pay-per-click marketing campaigns, social media would provide the need boost. For this reason, social media should not be a source of intimidation. The following is, however, a quick guide that will assist you to get started.
1. Determine your target client.
Usually, when the marketing campaign is intended for a certain audience it is likely to succeed. But if you do not know who your audience is, crafting a great punchline would be difficult. Therefore, before start using social media, you need to know your target audience. Is your target the newly retired couples? Are you targeting those looking to rent or own? Homebuyers for the first time in Santa Barbara?
You should, therefore, be specific as you identify your client. Such clients may be found through surveys, feedback from clients, and personal research. This is because when you learn more about your client, the more you have a targeted content. Usually, personalized and content make your clients understand you more.
2. Have a specific goal.
Often, social media is seen as a kind of endless campaign where you post content every day and try to get new clients. Usually, social media is often intended for a specific distinct campaign with certain end goals. The campaigns can also be short-term such as one month or even two days. For each campaign, have your expected result. For example, are you expecting more subscription for your newsletter or you want to convert your followers into clients?
In most cases, many realtors find it difficult to identify a specific goal for their social media campaign. For this reason, most realtors juggle numerous marketing campaigns.
3. Focus on rich content.
In every marketing campaign, content forms the building blocks. For your social media marketing, therefore, you need to regularly share links, blog posts, status updates and more. However, rich content is key since social media has all kinds of contents both relevant and less relevant content. You content should be concise, intelligent, and intriguing.